Why SEO is important | White & Black Hat SEO

What is SEO?

SEO means search engine optimization word, that is, a process or campaign to increase the “value” of a website that can be easily found and viewed by typing certain keywords on search engine sites (search engines ) like Google, Yahoo, and Bing. Therefore, a website must receive a “special combination” to be more friendly with search engine services.

The determination of relevant and selective keywords is a key element for success on the SEO campaign website. Keyword optimized as much as possible to be easily visible to search engine algorithms. According to the brief elaboration of Google, the SEO website is divided into two basic areas, namely on-page optimization and off-page optimization. Both influence each other so inseparably.SEO optimization on the page is closely related to the elements of the pages of a website, such as HTML code, textual content, and images. While SEO optimization outside the page is mainly related to backlinks, that is links or links to websites that are optimized from other relevant websites. The success of the SEO campaign website depends on the method chosen, unfortunately, there are still many bad decisions.

White Hat SEO | Black Hat SEO

SEO can be broadly divided into two methods, that is, white hat SEO and black hat SEO. So what distinguishes the two? We can divide approximately into two SEO methods, websites, SEO methods that are carried out honestly, properly, and obey the principle, as well as indiscriminate SEO methods, traps, and breaking many rules to deserve punishment.

White hat SEO relies on several techniques and methods to boost the ranking of a website in search engines without violating the rules set largely by Google. The majority of white hat SEO techniques are the development of high-quality content, restructuring, and optimization of HTML websites, mounting backlinks or quality links to the website that is backed by high-quality content, search for acquisition keywords manually, as well as website optimization of loading speed, speed, and website using the security protocol https or SSL (Secure Socket Layer).

While Black hat SEO search engine algorithms rely on weaknesses to obtain a high-ranking website. Most techniques and methods of black hat SEO are directly against Google. Some of the concealment techniques include links and text (hidden links and text), cover-ups, keyword stuffing, and unwanted links. Black Hat SEO methods result much faster in search engine rankings, but they are not usually easy to predict effectiveness, and website ranking lasts only briefly. While the results of white hat SEO methods are stable, although somewhat gradual in the ranking process, it is much more durable in the ranking. Therefore, select a black hat instead of a white SEO hat.
In addition to the white hat and the black hat, the gray hat is not yet known as a combination of black and white without violating Google’s rules. This method is often offered by SEO companies at a much more affordable price than pure white hat due to the lack of high-quality campaign activities. The effect of wearing a gray cap on a website varies, depending on a number of factors.
Based on the brief elaboration of the above, it turns out that SEO has an important position on a website. So why do online companies need to try it?
The digital competition has undergone dramatic changes in recent years, but the SEO website marketing strategy is still considered important and effective. The preparation of orderly and determined SEO strategies obtained many excellent benefits, but there are only five that have shown that the results are undeniable. What are the benefits of SEO for online businesses? The following elaboration.

SEO is important For Boosting the number of visitors

The website page that occupies the first page of search engines with specific keywords will receive many more impressions and clicks from visitors. It can be concluded that the first-ranking positions had a positive impact on the increase in the number of visitors. The SEO website focuses on the title along with the meta description tag that contains the relevant keyword non-informative, it will be easier to appear on search engine pages than other websites that are not optimized. The optimized description and tags with quality content will increase the number of click visits that result in qualified web traffic.

SEO is important For Return on investment (ROI)

You can track another highly used SEO website that provides quantitative results, whether for commercial purposes or not. The SEO service company is able to track every aspect of the implementation of strategies, ranging from higher rankings to traffic, and conversions. Comprehensive analysis can view demographic information and other measures for visitors to interact with a website.The SEO service company can also see a number of paths taken by visitors when completing a purchase on e-commerce sites. Therefore, you can know the “main keywords” to make a purchase. While non-e-commerce sites, the SEO services company will report on all the valuable attributes to increase your conversions while analyzing the strategy.

SEO is important For Cost-Effective Marketing Campaign

The SEO website is currently considered one of the most profitable marketing strategies to target visitors who are actively seeking an online product or service. SEO websites also greatly help companies save costs on outbound marketing strategies, such as phone offers.
It is true that offers by air are still considered an effective strategy, but the cost is much more wasteful, approximately 61 percent compared to incoming strategies such as SEO. The advantages of SEO that seeks the goals of visitors who actively seek products and services, resulting in more qualified traffic than other marketing strategies.

SEO is important For Increase Brand Awareness

Because the first classifieds generate a significant impression, the website that topped the first page of a particular keyword will get more visits. The positive impact of the SEO website is that increases the popularity and awareness of the brand (brand awareness) associated with a particular keyword. In general, visitors assume that the site on the first page and the top position is much more reliable than others. The more pages and content are in the highest rank in search engines, the more likely it is that visitors will see content or something related to your brand.
Building a website to improve online sales would end in vain if the SEO website does not optimize it. Therefore, this strategy will be applied to proper planning and over-cooked. Instead of learning it yourself, it is much easier to trust the entire leading SEO service company that offers several methods, be a white hat or gray hat. Then, automotive companies will contribute greatly to improving the ranking of the website in search engines organically (naturally). The main products of these services are not limited to the optimization of the page and off the page, but to the construction of links (link building) and the development of a quality website design and content writing service Make it search engine friendly.